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The future of FMCG trade with Vitaseege

Nordic Food Trade – Selected brands, more focus and dedication

We are a dynamic partner for brands looking to establish and grow in the Nordic market. With commitment to agility and professionalism, we challenge traditional distribution models and offer comprehensive solutions that bridge the gap between global ambitions and local expertise.

Grow brands

We make your brand grow and glow!

Welcome to your trusted commercial partner for success in the Nordic FMCG market! With decades of combined experience and a deep understanding of retail and consumer trends, we specialize in making brands enter and succeed in one of the world’s most dynamic retail landscapes.

We don’t just bring your products to the market, we build long term partnerships, personal relationships and lasting businesses. By combining strategic expertise with hands-on execution, we ensure your brand not only stands out but thrives in the competitive Nordic market. Our passion lies in making brands shine while driving measurable growth.

Looking for new opportunities in the Nordic market?

Let’s talk! The Nordic market offers immense potential for brands that prioritize quality, sustainability, and innovation. We collaborate with leading offline and online grocery retailers, foodservice providers, and e-commerce platforms across Sweden, Norway and Denmark.

We are passionate about what we do and believe that success comes with focus. Our primary areas of expertise include grocery retail, convenience, foodservice, and online retail. Most of our principals’ brands find their home in these channels. This means we do not actively work in areas such as non-food, industrial sectors, or with products like tobacco and alcohol.

By focusing on what we do best, we achieve results. 

Channels

Channels

The Nordic market is diverse and dynamic, offering a range of channels to reach your target audience. We help your brand thrive across the most critical sectors.

  • Grocery retail: The backbone of the Nordic market, offering unparalleled reach and opportunities for growth.
  • Foodservice: From fine dining to quick-service restaurants, we connect your brand with key players in this vibrant sector.
  • E-commerce: A rapidly growing channel, enabling your brand to reach tech-savvy, convenience-driven consumers.

Brands

Bonne Maman
Danerolles
Hela
Millac
Terra Delyssa
Tropicana
Zen logo

About the Nordics

The Nordic market is a region with 27 million inhabitants with high GDP per capita, comprising four distinct markets with separate languages and currencies.

Nordic consumers are well-educated, health-conscious, and have strong purchasing power, spending 13-15% of income on food. Vast areas and low population density have driven advanced infrastructure and smart logistics. High public health and living standards fuel the demand for premium, high-quality goods.

  • Sweden
    Population: 10.6 million
    Capital: Stockholm
  • Denmark
    Population: 5.9 million
    Capital: Copenhagen
  • Finland
    Population: 5.6 million
    Capital: Helsinki
  • Norway
    Population: 5.5 million
    Capital: Oslo
What's in it for you?

What’s in it for you?

Partnering with us means you’re not just another client – you’re one of our carefully selected partners. Here’s why working with us benefits your brand:

  • Exclusive focus: We work with a limited number of brands to ensure dedicated support and success.
  • Senior expertise: You’ll always speak directly with a senior partner, regardless of the issue.
  • Efficient organization: Our small, effective team delivers high-quality results without unnecessary complexity.
  • Strategic and operational excellence: We combine hands-on execution with a long-term strategic perspective.
  • Personalized relationships: We go beyond business, building partnerships based on trust and shared values.
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