About us
We are a dynamic partner for brands looking to establish and grow in the Nordic market. With commitment to agility and professionalism, we challenge traditional distribution models and offer comprehensive solutions that bridge the gap between global ambitions and local expertise.
With decades of experience in the FMCG-sector, we provide end-to-end services, including logistics, sales, marketing, finance and strategic planning. From managing central customer relationships to executing tailored marketing campaigns across channels like retail, e-commerce, and food service, we ensure that every brand thrives.
With a focus on meaningful partnerships, we select brands that share our vision for healthier, better-quality products. Whether acting as a distributor, sales partner, or hybrid solution, we’re equipped with a skilled, hands-on team to drive growth. Based in Sweden, we also provide warehousing and efficient distribution solutions to ensure a seamless process from production to consumer.
Our story
We believe there’s a better way to bring brands to market. We challenge the traditional model of large organizations and slow processes by relying on a small, agile, and professional team that isn’t afraid to get their hands dirty.
We strive to make a meaningful difference and contribute to a better future. For us, work is about more than just generating profit—it’s about inspiring change. We aim to help people access healthier, higher-quality food with fewer additives, less sugar, and more integrity. Our mission is to offer better alternatives in every category we enter.
Established in
YoY Sales Growth
Delivered in 2024
2024 Revenue
Our manifesto
Our manifesto drives everything we do. It can be summarized in some rather simple but clarifying words that guide our daily interactions with colleagues, partners, and customers. It describes the way we see the world and how we work together. Here’s how we define our approach:
- Personal: Business thrives on trust and strong personal relationships. As a small, close-knit team, we work directly with our partners and customers to build lasting connections.
- Dedicated: We love what we do. Working in retail is a passion for us, and we’re committed to doing it right.
- Professional: Success depends on having the right people around you. Our experienced team brings deep expertise and a willingness to share it.
- Agile: Large companies tend to have long and slow processes. That is NOT how we like it.
- Hungry for knowledge: The more we delve into the food retail industry, the more curious and driven we become. Retail is all about the details.
- Fun: When we live up to our manifesto, both work and life become more enjoyable.
“Vitaseege did an amazing job turning some difficult years in to consecutive growth in the market.”
“We decided to corporate with Vitaseege as we met them as professional, experienced and progressive partner for the Swedish market.”
How it all began
It all started in 2018. After 20+ years in senior positions within multinational companies, the three of us all were looking for a change in our life.
“Three FMCG-professionals in search for change”
To be frank we were pretty fed up with corporate bullshit, endless meetings, templates, slow processes and the feeling of newer getting down to business. All the stars were aligned, and we got together and decided to CHANGE the business in FMCG and founded Vitaseege Sverige AB. Today, we are an agile partner for local and international companies, providing tailor made market solutions to reach the 27 million Nordic consumers. Currently, we manage sales worth 8 million euros, and we’re growing steadily.
Christoffer Schreil
Christoffer sold his company after 7 years in the gift voucher business and searched for a change longing back to the FMCG industry.
Magnus Sjöholm
One early morning Magnus woke up and felt his business development director role did not give him the kick he was looking for. It was time for change. The week after he resigned looking for new adventures.
Jakob Testén
Jakob moved back from Norway with his family after a couple of years as CEO at a Danone-company and was ready for a change and new challenges.
