Brands

Tropicana

A legacy of freshness and quality in fruit juices

Tropicana, founded in 1947 by Anthony T. Rossi in Bradenton, Florida, has become a leading name in the fruit juice industry, renowned for its commitment to delivering fresh, high-quality juices to consumers worldwide.

Heritage and innovation

Anthony Rossi pioneered methods to bring fresh orange juice to the masses, establishing Tropicana as a household name. In 1954, the company revolutionized juice distribution by developing a process to pasteurize and package juice in glass bottles, ensuring longer shelf life without compromising taste.

Product range

Tropicana offers a diverse selection of fruit juices, with its flagship product being the 100% pure squeezed orange juice. The brand caters to various consumer preferences by providing options with varying pulp levels, including:

Tropicana Pure Premium® Original (no pulp): For those who prefer a smooth, pulp-free experience.
Tropicana Pure Premium® (some pulp): Offering a balance between smoothness and natural pulp.
Tropicana Pure Premium® (lots of pulp): For consumers who enjoy a rich, pulpy texture.

Additionally, Tropicana has expanded its product line to include various fruit blends, light versions with reduced sugar, and fortified options enriched with vitamins and minerals to meet the evolving tastes and health considerations of its customers.

Commitment to quality

From sourcing the finest fruits to employing state-of-the-art processing techniques that each bottle delivers optimal freshness, taste, and nutritional value. The company emphasizes its “soil to shelf” approach, meticulously overseeing every step of production to maintain the highest quality standards.

Sustainability efforts

Tropicana is dedicated to sustainable agricultural practices. The company supports methods that substitute natural controls for agrochemicals, contributing to a more sustainable supply chain. In 2009, Tropicana became the first consumer brand in North America to be independently certified by the Carbon Trust, reflecting its commitment to measuring and reducing its carbon footprint.

Why choose Tropicana?

With a legacy spanning over seven decades, Tropicana has consistently delivered high-quality, great-tasting fruit juices. Its dedication to innovation, quality, and sustainability makes Tropicana a trusted choice for consumers seeking authentic and refreshing juice options.